Lately all the big firms of computer industry have taken up "on demand, seamless, ubiquitous, autonomous, utility, organic, real-time" computing made up with web services and grids computing. Problem is that none of it is true today and tomorrow and next year. Indeed, "it is tempting to conclude that the current marketing hype of the big computer firms is meant mostly to obscure the humdrum reality that overall tech spending will not regain the fizz of the bubble era any time soon."